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BU310: Marketing Research

Marketing Research

About this Guide

This guide was created for students in BU310: Marketing Research in consultation with Dr. Linda Buhr for the spring 2019 term.

Recommended Resources

Academic Search Complete This link opens in a new window
A multi-disciplinary database providing full text for over 9,000 journals.
ABI Inform Complete This link opens in a new window
In-depth coverage of business, economics, management, advertising, marketing, human resources, finance, taxation, and more.
Business Market Research Collection This link opens in a new window
Company, industry, and market research resources.

CIA World Factbook
Understand the economic, social, and political conditions in which companies do business.
globalEDGE
International business-related resources, statistics, risk assessments, and events for 20 distinct industry sectors.

Hoover's Company Profiles This link opens in a new window
Includes public, non-public, and executive profiles.

Demographics Research

Understand the people to whom you are marketing your business.

U.S. Census Data
New data collected about U.S. demographics every 10 years.
International Census Data
Developed by the U.S. Census Bureau; includes demographic information for countries with a population of 5,000 or more.
globalEDGE Insights by Country
Statistics as well as historical, economic, and political conditions by country.

More Resources

Business Administration Guide
Includes more resources for company and industry research and a variety of other business topics.
What is Digital Marketing?

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Subjects: Business Administration, General Reference, Sports Management

Last Updated: May 10, 2024 10:55 AM
URL: https://mitchell.libguides.com/BU310
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Subjects: Business Administration, Course Guides