These steps outline a simple and effective strategy for conducting your research. We are ready to help you at every step in your research.
Think about how you can break your search topic into different aspects, including:
* forms of media (television, Internet, news, advertising, etc.), * groups (women, college students, immigrants, etc.) * concepts (race, sexuality, marketing, body image, etc.), * specific theories
Search for these aspects separately or in combination.
Think of alternative and related terms to use so that you don't miss anything.
Dictionary of Mass Communication and Media Research
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Using a broad search like "advertising" or "violence" or "social media" when trying to select a topic will help you get a sense of some of the many ways scholars have approached an issue.
